"I've Always Wanted to Visit There in February..."
The words Kevin uttered during our first Shark Tank appearance will live in infamy. From that statement came the concept of getting Kevin O'Leary to Fargo in February to not only see how we've been doing for the past year, but to get him out on a frozen lake to do some ice fishing!
The logistics were kind of a nightmare. First, fly everyone to Fargo. Then get them all out to 'the lake' (if you're from anywhere in the upper central midwest region, you'll know that everyone has a lake place and goes there frequently. Eg. "So...you headin' to 'da lake this weekend? Oh yah, we'll be at the lake.")
The Shark Tank film crew flew into Fargo on Thursday, the day before filming, to meet the team, discuss wardrobe, and scope out locations at our warehouse, the ice house, and the lake (and do a little ice fishing themselves!).
Famous bad-ass athlete Christmas Abbott flew in late on Thursday and the guys in the office pretty much arm wrestled each other to see who would get to transfer her from the airport to her hotel. Ryan was lucky enough to get that assignment!
We recently teamed up with Christmas to work together on our new app, PRx Fit. We thought it would be fun to integrate some of the shots we needed to launch the app with the Shark Tank filming. Plus, we wanted to impress Kevin.
Friday - Filming Day
Cut to Friday. Eric got tapped to pick up Christmas and take her to the lake for a photo shoot before everyone else got there for filming. He hated that.
Selfies with Christmas!
In the meantime, the Shark Tank crew was over at Brian's (Brasch, CEO) house interviewing he and Erik (Hopperstad, President). Once they finished that, it was off to the lake for everyone!
Kevin O'Leary joined the gang at that point for some cool shots on the lake, in the ice house, some filming, and then for a good old-fashioned fish fry!
Fun on the lake!
Time to Head Back to Fargo
After wrapping up lunch, the lake gang loaded up to head back to Fargo, where the real magic happens (haha, our office & warehouse crew offers up a hearty RAWR to that comment!). We got to stay behind and get orders out the door and answer the phone and emails instead of traipsing around with famous people.
The Shark Tank crew got lots of shots of us packing up orders and going about our daily business. Kevin was on hand to ask more questions of Brian & Erik and go over more of the nitty gritty details of PRx Performance.
Candids taken in between filming at our warehouse
And we had the photographer on hand to get some amazing shots of Christmas working out on our equipment.
Hey! This lady's programming is going to be available on our new app, PRx Fit!
Perfect Way to End a Long Day of Filming
After filming, we all ran home to get our fancy duds on and came back together for an evening full of great conversation and food. It was a 'wonderful' way to celebrate the end of a successful shoot and toast to the future success of our partnerships!
Terrible picture taken from my phone of Kevin preparing to give a toast.
The Finished Product
The fruits of our labor (and the hard-working Shark Tank film crew, of course).
Why Innovative Chalk Matters
We're getting geeky about chalk! When we came across Spider Chalk, we were impressed to learn that it's the only chalk made in the USA. Then we started talking to James Hobson: the founder, owner, and living-breathing chalk evangelist and were schooled in how much more there is to know!
What Sets Spider Chalk Apart: Into the Lab
As the only USA manufacturer of gym and weightlifting chalk, Spider Chalk products last two-times longer than conventional chalk. Why? Because their chalk contains pure lab-grade magnesium carbonate (lab-grade is rarely used).
As James explained to us, "Typically, chalk is mined from limestone in giant slabs and then refined and separated into calcium carbonate (sidewalk chalk) and magnesium carbonate (gym chalk). Magnesium carbonate has excellent drying ability while calcium carbonate, once wet, feels slimy. Higher grades of magnesium carbonate means higher concentrations of magnesium carbonate and lower concentrations of undesirable elements. That's why we offer the highest-grade and purest magnesium carbonate on the planet."
Magnesium Carbonate - the good stuff!
Don't Forget about Particle Size!
But even with the highest grade of purity, there are still other factors to consider when making the world's best chalk for athletes. James went on to explain, "The least well-known, often overlooked, and maybe most important aspect of any high-grade, performance chalk is the particle size."
"Particle size determines the feel of the chalk, the texture. And the texture affects the performance of the chalk. All powder chalk (and therefore all block chalk) has a certain particle size. Larger particles feel similar to sand or salt on the hand and have a rough texture. Those larger particles, while greatly increasing grip, do not fit into the tiny grooves of the hand and immediately rub off. Constant re-chalking just becomes a part of life. Conversely, smaller particles feel like flour and have a smooth, slippery texture. And although it feels slippery on the fingers, the smaller particle size gets into the grooves of your hand and absorbs moisture, which helps your hand stay extra dry."
Spider Chalk uses multiple particle sizes to get the superior effects of both small, medium, and large particles. The texture of their powder and block chalk is dry and grippy and fits into every tiny space of your fingers, palm, and forearm. The chalk acts as a super friction-enhancing grip aide!
Since most companies import their chalk and simply just add their label to the package, they do not have control over the particle size or the purity. But because Spider Chalk wanted to offer athletes the ultimate performance chalk, they took even something as seemingly insignificant as particle size into consideration from the beginning.
The Real Deal
When you use Spider Chalk you can be assured knowing that every chalk batch is lab-tested for consistency, and all the blocks and powders are produced and packaged in the USA. The best chalk ever created!
Spider Chalk has proven that innovative chalk matters. Better chalk matters. And people do care about USA made products.
PRx Athlete Christmas Abbott contemplating the superiority of Spider Chalk ;)
Folding Bench is Perfect Accessory for our Profile Racks
We have defied convention yet again in the home & garage gym space-saving market with the release of our new patent-pending Profile Folding Bench!
Earlier this year, we finally announced the release of our highly anticipated Profile Folding Bench. It's the one piece of gym equipment that really rounds out our PRx offering. Now your whole gym can stow away vertically against a wall and you can reclaim valuable space that would otherwise be wasted!
Erik Hopperstad, our President, says: “We wanted to try something new with the Profile Folding Bench. Anyone familiar with current home gym equipment on the market will have noticed how everyone seems to ignore the glaring problem of the inability to discreetly stow away bulky benches. This is an issue because for many people, space is quite limited so it becomes impractical to own a bench at home due to their bulky nature.”
After much trial and error, our engineers finally came up with the ideal folding bench design that fits perfectly within our space-saving line of equipment, while delivering the top-of-the line quality our customers have come to expect. When not in use, the Profile Folding Bench folds up flat and smooth against the wall with ease. The design does not compromise on sturdiness or durability.
To see the Profile Folding Bench in action, click here: https://youtu.be/2xhAmXUZN30
Hopperstad also says: “We want to give our customers the freedom and flexibility to work out at home with high-quality, commercial-grade home gym equipment. With the Profile Folding Bench, it opens the doors to a whole new realm of possibilities. We want to empower people to pursue a healthy lifestyle, regardless of time or space constraints. Trying something new is always a risk, but it’s a risk we believe is worth taking.”
To find out more about the patent-pending Profile Folding Bench, please visit: https://prxperformance.com/products/profile-folding-bench